Emigre “It’s Their Bodoni”

Vignelli Associates designed this “It’s Their Bodoni” announcement poster for type foundry Emigre for Zuzana Licko’s typeface Filsofia, her version of Bodoni. Emigre was formed in 1984 by Zuzana Licko and Rudy VanderLans, where they produced typefaces and a magazine. In 1991, Massimo Vignelli had strong words for their Emigre magazine calling it “a factory of garbage.” But when Vignelli agreed to design this poster for the company, Licko said his willingness to collaborate “reflects Emigre’s ability to bridge different approaches.”